New resource aids discernment of the critical relationships in sponsorship.
نویسنده
چکیده
منابع مشابه
Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda
Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...
متن کاملThe Role of Culture in Sports Sponsorship: an Update
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
متن کاملThe Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach
Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives. The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies. Methods. The current study was conducted with a survey method. Standa...
متن کاملChallenges Experienced by HIV/AIDS-Positive Women in Marital Relationships; A qualitative study
Introduction: The prevalence of HIV/AIDS is alarmingly increasing. Considering the experiences of HIV/AIDS-positive patients, experiences of the women who took HIV/AIDS from their husbands –marital relationships- can be different. The purpose of this study was to describe the challenges of these women. Methods: This qualitative study was conducted using focus group discussions with 10 women wh...
متن کاملWeighted-HR: An Improved Hierarchical Grid Resource Discovery
Grid computing environments include heterogeneous resources shared by a large number of computers to handle the data and process intensive applications. In these environments, the required resources must be accessible for Grid applications on demand, which makes the resource discovery as a critical service. In recent years, various techniques are proposed to index and discover the Grid resource...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Health progress
دوره 87 6 شماره
صفحات -
تاریخ انتشار 2006